Country Manager
Location: Morocco (Remote)
Role Type: Permanent
Drive strategic growth. Build something from the ground up. Make your mark.
An international technology-focused organization is embarking on an exciting growth journey into Morocco and is seeking a Country Manager to spearhead this expansion. This high-impact leadership role offers the opportunity to shape strategy, lead market development, and build local partnerships and operations from the ground up.
This is not just another commercial role — it’s a greenfield opportunity for an experienced leader to establish a new market presence, influence long-term direction, and leave a lasting legacy. You’ll work across all facets of business development, stakeholder engagement, operational set-up, and financial oversight to drive long-term success in Morocco.
Key Responsibilities
Market Strategy & Entry
- Develop and execute the market entry strategy for Morocco based on in-depth research and competitive analysis.
- Identify opportunities and barriers to entry, and develop tailored go-to-market plans.
- Localize products, services, and messaging to suit market conditions without compromising global brand consistency.
Sales Leadership & Growth
- Lead the full sales lifecycle, from prospecting and pipeline creation through to proposal development, tender responses, and deal closure.
- Build strong, senior-level relationships across government, public transport entities, and other key stakeholders.
- Work closely with marketing and product teams to align go-to-market plans with regional needs.
P&L Ownership
- Take full responsibility for revenue growth and profitability in the Moroccan market.
- Analyze financial performance, manage budgets, and implement cost optimization strategies.
- Forecast revenues and manage commercial risk while ensuring sustainable growth.
Operations & Team Development
- Oversee the operational setup in Morocco, including recruitment of local talent and establishment of local infrastructure where needed.
- Build and lead a small cross-functional team aligned to company values and performance goals.
- Champion internal collaboration with legal, HR, finance, product, and delivery teams to ensure smooth execution of expansion plans.
Stakeholder Engagement & Compliance
- Cultivate strong working relationships with public sector leaders, regulators, industry partners, and other influencers.
- Ensure compliance with all local laws, licensing, and regulatory requirements.
- Represent the company at industry events, public forums, and in the media.
What We’re Looking For
- A bachelor’s degree in Business, Marketing, or related field (MBA preferred).
- Minimum 8 years of experience in senior commercial or market leadership roles, with a proven track record of opening and growing new geographic markets.
- Deep understanding of the Moroccan business environment, including regulatory frameworks and public-sector engagement.
- Demonstrated success in P&L ownership, sales leadership, and large deal closure.
- Existing relationships within Moroccan government, transport, or infrastructure sectors would be highly advantageous.
- Fluency in English, French, and Arabic is essential.
You’ll Thrive in This Role If You Are:
- Entrepreneurial in spirit and energized by ambiguity and complexity.
- A strategic thinker with sharp commercial instincts and strong execution ability.
- A natural influencer and communicator who can engage stakeholders at all levels.
- Comfortable operating autonomously, while collaborating effectively across global teams.
- Passionate about building markets, developing people, and delivering meaningful impact.
If you're looking for a unique leadership challenge in a fast-growing international organization, this is your opportunity to create a lasting impact and lead the charge into an exciting new market
